Montreal, December 23rd, 2019 – The Society for the Protection of Animals (SPA) Canada and local Montreal Animal Rights group Ma Voix pour Eux invite the media to the Media Stunt “I Would Rather Go Naked Than Wear Fur” , to be held today in Montreal at the corner of Peel and Sainte-Catherine Streets facing the Canada Goose store.

Today at noon, a media stunt will be held called “I Would Rather Go Naked Than Wear Fur“. This global movement has been much talked about in recent years because of its boldness. Indeed, the participants will be totally naked ‘wearing’ a simple poster with the name of the event written on it. This is a powerful way to get the message of boycotting the fur industry out .

With the arrival of the holiday season, this media hype is timely. The goal is to educate people to make more ethical choices when buying their Christmas presents. According to Dominique Routhier, Acting Director General and Animal Biologist of SPA Canada:

“The fur industry is the worst. It is completely immoral to make animals suffer from such kinds, just to look good. There are so many other ways to keep warm, in a totally ethical way. Boycott the fur industry! ”