PRESS RELEASE
For immediate release
October: Month for the Fight Against the Discrimination of Black Cats
SPA Canada and Black Cat SEO join to support black cats
Ottawa October 9, 2020 – The Society for the Protection of Animals (SPA) Canada and Black Cat SEO have joined their efforts for the month of October in a campaign to destroy the bias against black cats and to promote their adoption rates.
Black cats have long been associated to negative beliefs. SPA Canada and (well named) Black Cat SEO want to destroy those bias against these creatures and remind people that, “as with people, we should not judge cats based on their colour”, said Dominique Routhier, acting director and animal biologist for SPA Canada.
Today, even if black cats are not associated to the myths of witches, negative bias still exist. Everybody know that black cats are unfortunately the least to be adopted, and the first to be euthanized when the shelters are full. Black cats stay in the shelters 24% longer than the other cats. Yet, a cat is a cat, no matter it be white, black or grey! SPA Canada and Black Cat SEO are joining this month for the Fight against the discrimination of black cats to destroy the myths about them as well as to promote the adoption of these adorable companions.

About SPA Canada:
SPA Canada is the largest national non-profit organization dedicated to the mission to promote the defense of animal rights through education and awareness.
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SPA Canada SPA Canada will be pleased to provide media interviews.
For more information, please dial
1-877-630-NEWS (6397) or