For immediate release
No more fur in Prada’s creations
Montreal, May 24, 2019 – The Society for the Protection of Animals Canada (SPA Canada) congratulates Prada on its decision to no longer use fur in its products for animal welfare reasons starting Spring 2020. With this decision the company joins the ranks of Chanel, Gucci, Versace, Michael Kors, Nike, Nine West, Puma, Armani, Burberry, Donna Karan, DKNY, Jean-Paul Gaultier, Hugo Boss, H&M, The North Face, Esprit, Vans, Timberland and several hundred others. This decision is timely for the National Fur Coat Donation Month (http://zc.vg/JD5L?m=0), an initiative of SPA Canada.
People are now more informed than ever about the practices involved in animal-based products and are no longer willing to finance their cruelty. Industries thus have to adapt, trading animal-based materials for more ethical practices. “Raising animals in horrible conditions just to kill them afterwards to make clothes and fashion accessories is completely archaic,” says Dominique Routhier interim CEO and animal biologist of SPA Canada. “Purchasing power and public pressure work. This decision is a direct response to the changing attitude of consumers who are increasingly sensitive to the quality of life of animals.”
Thanks to this decision, thousands of animals will escape being tortured in the name of fashion. As Prada points out, the future lies in the research and development of innovative materials. Let’s hope that this decision by Prada, whose products are very high-end, will encourage other companies such as Louis Vuitton to go cruelty-free.
Now we only need those companies who continue to make use of leather from other animals such as cows, pigs, horses, sheep, goats, kangaroos, cats and dogs, to switch to other materials available in the fashion world. There is no difference between using the fox fur and using the skin of a cow. Both involve raising animals with the sole purpose of killing them. The use of any kind of leather, no matter which species it comes from, must be seen as equally unacceptable.
About SPA Canada:
SPA Canada is a national nonprofit animal rights organization dedicated to creating awareness and educating people on respecting all animal species.
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